Friday, May 25, 2012

Life of a Journopreneur

Entrepreneurial Journalists (or Journopreneurs) are popping up more and more every day. But what is it that makes good entrepreneurial journalism?  Often times the best way to learn about the best, is to see the best so, let's take a look.

http://www.ashoka.org/press/ashoka-global-competition-seeks-innovation-empathy-education

This is an entrepreneurial journalism site, because it started out as a small organization that had an idea and capitalized on it, through the power of donation. They seek out issues and problems that the people care about, such as teaching children the power of empathy, and host events to raise awareness. And people wish to donate to their cause.

Being able to turn your idea into a business is the most effective stamp of a good entrepreneurial journalist. Ashoka, was successful in doing this. They also do a fantastic job of publishing news that people care about, not what they want them to care about. Which is also a point that any good entrepreneurial journalist tries to do.

http://www.globalgiving.org/projects/provide-solar-cooking-supplies-to-ugandan-women/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+GlobalGivingProjects+%2528Recently+Added+Projects+on+GlobalGiving.com%2529

(sorry about the long URL)

This is another site which proves that it is an effective entrepreneurial journalism site simply through capitalizing on an idea. Sometimes you have to be more innovative when thinking of ideas, what do people really need, how can I help. Providing solar cooking tools to Ugandan refugees, is such an idea. Find out what others need, and then raise awareness about it. That is how they get their donations.

But, what really makes this site a good example of Entrepreneurial journalism, is that they started out small. They created a blog and expanding upon it from there. Global Giving, really took the time to develop their story, with amazing photos, accurate statistics, and really captured the need that these refugees have. They also have a good way of "harnessing the Technology" as Mark Briggs would say. They allow you to pay online, they list their resources through URLs, and even allow you to extend your reach to Facebook, twitter, and various others.  Good entrepreneurial journalists know how to raise good awareness.

These are just two effective entrepreneurial journalist sites out of millions. Who knows, maybe now you can make one too. Got an idea? Capitalize on it!  Laziness is the downfall of any Journopreneur.


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